ADIDAS FUTURE ARENA
On the occasion of the Europa League and the launch of its new jerseys, Adidas wanted to organize a tournament in a virtual stadium of 50 000 spectators. Nearly 90 players from the countries participating in the Europa League had the opportunity to compete at the Future Arena.
#WhatWeDid
Construction of a virtual stadium for 50,000 spectators
Security and technical management of the event
Organization and coordination of the event
Management of Influencers / Celebrities partnerships
Choice of on-site infrastructures in collaboration with Adidas
The Stadium: Construction
This 360° interactive experience was possible thanks to the 100x6m of images fixed all around the stadium. We installed a complete set of giant LED screens that recreated the atmosphere of a 50,000 person stadium. The i-supporters were programmed to react to the actions of the young players (goal, fouls, dangerous actions etc..)
3
Days of installation
3
Days of activation
92
Players
+2K
Guest
