Rebranding Dollars and Dreams
Dollars And Dreams is a Luxury Streetwear brand that puts in opposition and brings together two worlds. On one side the "DREAMS": The street, the "dreamers", the suburbs, the ambitious youth who dream of DOLLARS. There we will find the luxury, the more "well-to-do" Parisian who also seeks this authenticity that we find in the street.
The objectives
Reorient brand ID towards a more "hype" and "street chic" image
Recreate traffic on the website
Define the brand territory
Creating a Deck
To specify the brand territory
Realization of Photoshoots
To establish the visual identity of the brand
Launching an Ads campaign
To present this new identity to a wide audience.
10
STREET PHOTOSHOOTS
1
STUDIO PHOTOSHOOT
1
CAMPAGNE ADS
1
GRAPHIC/EDITORIAL CHARTER
